A-B InBev "Budweiser Black Crown" [Anomaly] - I don't mind the idea of launching a new product during the most watched sporting event in the country however the product better be good. A-B InBev should have saved the money from the spots and produced a good beer with it. On a side note, Anomaly's work on "Brotherhood" for Budweiser was outstanding.
Audi "Prom" [Venables, Bell & Partners] - Awesome. It managed to squeeze an excellent narrative into a minute piece that left you thinking what you should have done at prom back in the day. If Audi makes a limousine, there are going to be a lot of black eyes.
Best Buy "Ask Amy" [CP+B Boulder] - The crew at CP+B used Ms. Poehler well in this spot. Light-hearted, fun and a great use of character. A good look for big box stores, which is hard to find — like the Cloud.
Blackberry - Next.
Cars.com "Wolf" [McGarryBowen] - There's always a humorous animal component to Super Bowl ads and this one definitely outdid Skechers' cheetah. Great way to bring the simple "no drama" message to life.
Coca-Cola "Security Camera" [Landia] - Completely refreshing, more so than the drink itself. Coke may not be great, but people can be. Thumbs up.
GoDaddy "Perfect Match" [Deutsch] - I was asked for my thoughts about this spot more so than any other ad in SB47. I'm not really for it or against it. It took a loosely-related "match" theme and brought it to life in a "what-the-f*ck" kind of way. I think the real winner here is Jesse Heiman.
Hyundai "Team" [Innocean USA] - More excellent work coming out of Innocean on behalf of Hyundai. The "Team" spot was memorable, well-casted and overall pretty badass for 10 year olds.
NFL Network "Leon Sandcastle" [Grey] - One of my favorite spots of the day. Deion Sanders played himself only as Deion could and the writing is superb. "You attracted to him? Obviously." Not sure if it will make a dent in NFL Network revenue but I'm sure the name Leon Sandcastle has already been cast on a newborn.
Oreo "Whisper Fight" [W+K Portland] - Big risk to whisper to 108 million Americans jabbering around their televisions but Oreo and W+K pulled it off. The Instagram call-to-action was fresh and executed extremely well. Outside of the spot is where Oreo really shined. Their timely content caused as much (if not more) of a stir than the whisper match — what a strong client/agency relationship.
Ram Trucks "Farmer" [Richards Group] - It shut the room up and made people pay attention. I thought it was a brilliant use of photography to support exceptional writing. "Farmer's" praise is best sung in the following tweet.
Samsung "The Big Pitch" [72andSunny] - Using celebrities might not be the most original strategy in the world but 72andSunny did it right by teaming Rudd, Rogen and Director Jon Favreau together to create this spot. The clips that didn't make it to the Super Bowl are just as solid and telling of a fun production. This is just a cherry on top of the great work produced for Samsung by 72andSunny, however I suspect most of the 72'ers still rock an iPhone.
Taco Bell "Viva Young" [Deutsch] - I won't beat a dead horse; despite the tagline, it was a home run for such an expensive ad buy. I was hoping to see some of the teaser footage of the old man ripping up a football field on his scooter would make it, but that's what YouTube is for.
Tide "Miracle Stain" [Saatchi & Saatchi] - My favorite spot of the entire Brand Bowl. The relevancy of it was crucial and production itself was damn funny. I would definitely try a "Stain-on-a-Stick!"
Volkswagen "Get Happy" [Deutsch] - Another good piece from the folks at VW and Deutsch. To all those criticizing it for the Jamaican theme, give it a rest.
And the best post-SB spot was Jell-O's "Surprise Pudding" - Take it or leave it San Fran!
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