[15] McGarrah Jessee Shines for Shiner

With all this talk of mobile and a shift towards digital media, traditional advertising can easily be overlooked. If this digital frenzy has done anything though, it has allowed me to appreciate great print pieces. Remember those? Check out what McGarrah Jessee and Shiner have teamed up to do and you will.

Shiner, of Spoetzl Brewery, is the oldest independent brewer in Texas based in the small city of Shiner. The company has stuck to its small town roots and remained traditional. Shiner prides itself in providing finely crafted beer for the hardworking individuals, much like the people that make it. The print ad seen here sums it all up. Note the simple copy that speaks volumes. It places value on the fact that the beer, as well as the individuals crafting it, is what makes the Shiner brand.

In 2003 Shiner challenged Austin-based advertising agency, McGarrah Jessee, to embrace the hometown feel while creating great ads, I assume. McGarrah Jessee did just that through: print, television, radio, packaging, design, digital and outdoor. The balance they created between traditional ads, digital and guerrilla marketing tactics has allowed them a healthy relationship with Shiner for the past eight years, and probably many more to come. The Shiner ads are simple and authentic yet unafraid of demonstrating a little boldness. When Austin City Music Festival decided not to serve Shiner, billboard ads were thrown up outside the venue to reassure consumers that "at least the beer lines will be shorter." Check the rest of them out here. 

Everything may be bigger in Texas, but Shiner and MC-J haven't forgotten the little guy.